The design aesthetic based on natural colors, nature materials and the process and craftmanship behind the products instead of the products themselves had to be experienced in the same way across all of the applications. One of the most important, of course, was the stores that are every customers access point to Systembolaget. It is here that all of the different elements come together and show a whole that really communicates what Systembolaget wants to be and what it is to the Swedish people; A place where you can buy alchoholic beverages in a responsible way, with experts both curating the sortment and working in every store.